MOVE - Coach Katy - Coach Jarrod - Coach Jake
MOVE: “to advance or progress”
When is the last time you moved? I mean really moved? Freely. At your own pace. Without obstacles or fear holding you back. As if weightless. Limitless.
As humans we are hardwired to move. We strive to move up the corporate ladder. We desire to be moved emotionally. To have something take hold of us and change us for the better. When life is stagnant we are unfulfilled, unhappy. When our bodies are still we get stiff, cramped and achy. We put on excess weight that slows us down.
Welcome to a new way of thinking. Or as we like to call it, the MOVEment. It means transformation and progression. A chance to leave everything at the door and experience life how it was meant to be lived. Bring your injuries, limitations and fears; we will transform them.
Fitness is not designed to injure you. It is designed to make life easier for you. To build strength and flexibility so you can do every day tasks with ease. To build your lungs so you can play chase with your kids. It gives purpose, goals and a drive to not only look better, but also feel better and be better.
As coaches, we consider ourselves not only your trainer, but also your life coach and BFF. You will never be just a client or a number. We believe our community is family. The hard work in the gym builds relationships for life.
We call you to move because it leads to health, wellness, and life-fulfillment. It prepares you for the future and enables you to attack whatever life throws your way. Every second, every minute, everyday we are either moving forward or backward. Choose to progress. Let MOVE Austin Fitness get you there, and find out what moves you.
Meet our team:
Katy Freshour, Owner, Director of MOVE Indoor, Coach and Head Servant
“As a fourth-generation Austinite and Tarrytownian (is there such a thing?!), I was born and raised with exceptional love for this city and the community. Reed Park was not only home to MOVE Austin Fitness’ first outdoor classes, it was also where four generations of my family played and learned how to swim. There is a beauty in that park that transcends the test of time.”
Coach Katy Freshour is a Certified Personal Trainer and attended Cooper Institute. She is also a CrossFit Level 1 Certified Personal Trainer and a CrossFit Certified Kettle Bell Instructor. Her love of sports, weight training, swimming and personal fitness has instilled in her a work ethic and an absolute love of pushing her body to its utmost. Her passion is pushing others to help them realize a healthier and stronger life, to show them their potential, and to educate them on the major benefits of nutrition and fitness. To her, fitness is not an achievement, but a lifestyle that betters the mind, body and spirit to achieve a more fulfilled life.
Most noteworthy fitness accomplishments: lifting my head minutes after I was born, winning state multiple years in Kickball (yes, Kickball), making the all-tournament team for the Junior Olympics in Volleyball, 1st place in “Fran-Off “at Westlake CrossFit w/ a time of 5:26, the birth of MOVE Austin Fitness
What MOVES me: my parents (get to know Brad “Pop” and Laura “Roo” they are two amazing individuals), my obsession with sweets from cuppys to dark chocolate, the MOVE family who has me up and moving at 5am and loving every minute of it.
Jarrod Freshour, Owner, Facility Director, Coach and Janitor
“I grew up thinking that fast food was a balanced diet. I was always eating on the run going from game to game. I played four sports growing up so there was not a lot of rest time or the nutrition to back up that kind of activity. Through the years, my body took a beating. I destroyed my ankles; I have 3 discs missing in my back (ranging from T-11 to L-3). At the age of 13 the doctor told me that I should not squat or deadlift, but that I should try to keep my back strong. Doesn’t that sound contradictory?
Today I squat, I deadlift, and I MOVE. Since doing so, I have never felt a hiccup in my back. After those injuries, I really started to wonder how I could avoid injury and recover faster. I began to learn more about food as a “drug.” The direct relationship with food and the ability to affect your hormones and every day functionality of your body fascinated me. I now have a degree in Nutrition and Foods and strive to obtain my Precision Nutrition certification in the near future.
Being a multi-sport kid growing up and then a collegiate athlete exposed me to many different training philosophies. I loved to work hard and then try and understand why we were training the way we were. I loved learning about movement and exercise. I love the process it brings and the community it creates.”
Coach Jarrod has a Bachelors of Science in Nutrition and Foods from Texas State University and is a Certified Strength and Conditioning Specialist (CSCS) through the National Strength and Conditioning Association, Level 1 Sport Performance through the USAW, Crossfit Level 1 Certification, and Crossfit Gymnastics certification.
Most Noteworthy Personal Achievements: Middle School Athlete of the year in 1998, helping my dad quit smoking, helping my mom drop 50lbs and finding the love of my life, Katy!
What MOVES me: The fear of obtaining my family’s health issues. Including: obesity, diabetes, high cholesterol, cancer, heart disease, and stubbornness
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Jake Norman, MOVE Coach, Masseuse, ART Technician

Jake is an Austin native who has been passionate about health and fitness since he was in middle school. Graduating from the University of Texas at Austin with a degree in Kinesiology, Jake became a certified personal trainer with an emphasis in functional performance. While in college, he interned and worked for Train 4 the Game, where he gained a foundation in functional training and biomechanical analysis.
After a year at Train 4 the Game, Jake developed an even larger passion for helping his clients perform better, so he began coaching CrossFit. His members’ old injuries and limiting factors were too much for his foam roller to fix, so Jake enrolled in Austin’s own Lauterstein Conway School of Massage. His massage license was a stepping-stone to become certified in a state of the art soft tissue therapy called Active Release Technique (ART). Jake has been practicing ART for over a year, and is using this modality, as well as his training experience, to help Austin move and perform better.
“I grew up eating sleeves of chewy Chips Ahoy before football practice. I soon realized that I was not blessed with natural athletic abilities, and needed to change my lifestyle just to keep up in sports. As I started turning my habits around, I was amazed at the success I was having! Not only did I love the changes that were happening to my performance, but I quickly gained a passion for helping others make the same changes!
I enjoy an intense, functional, and constantly varied workout that challenges the body as well as the mind. My practice in ART has made me a huge believer in the importance of maximizing mobility and stability in order to maximize performance. I believe that if you can move better, you are already stronger!”
What MOVES me: My Savior, my wife and son, and the hopes of changing peoples’ lives with the talents with which I have been given. Oh…and training hard for a savory “cheat day!”

